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General business strategy, marketing, and operations.

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The Project That Succeeded Technically and Failed Completely

The Project That Succeeded Technically and Failed Completely

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2 min read
Shadow IT Is Feedback, Not Rebellion

Shadow IT Is Feedback, Not Rebellion

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2 min read
AI is Burning Billions. Who Gets the Bill?

AI is Burning Billions. Who Gets the Bill?

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8 min read
AWS Lets Agent Builders Restrict Web Search to Approved, Recent Sources

AWS Lets Agent Builders Restrict Web Search to Approved, Recent Sources

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2 min read
The Feature Nobody Uses Still Sends You a Bill Every Month

The Feature Nobody Uses Still Sends You a Bill Every Month

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2 min read
Your AI Strategy Is Just an IT Request

Your AI Strategy Is Just an IT Request

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2 min read
Technical Debt Is a Loan the Business Took Without Reading the Terms

Technical Debt Is a Loan the Business Took Without Reading the Terms

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2 min read
Nobody Funds a Problem They Cannot See

Nobody Funds a Problem They Cannot See

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2 min read
How to Set Your Freelance Rate Without Guessing

How to Set Your Freelance Rate Without Guessing

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3 min read
Mercury rejected you. Here is the math behind it, and what to do next

Mercury rejected you. Here is the math behind it, and what to do next

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4 min read
When You Say Two Weeks, They Hear a Promise

When You Say Two Weeks, They Hear a Promise

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2 min read
The Boring Businesses Won

The Boring Businesses Won

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6 min read
Nobody Upstairs Cares About Your Uptime Number

Nobody Upstairs Cares About Your Uptime Number

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2 min read
A customer's AI agent vetted us before he bought. Here is what it fetched, what 404'd, and what we changed.

A customer's AI agent vetted us before he bought. Here is what it fetched, what 404'd, and what we changed.

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5 min read
Da Controladoria Tradicional ao Legal Operations: Como Mapear KPIs de Margem, CAC e Rentabilidade por Cliente

Da Controladoria Tradicional ao Legal Operations: Como Mapear KPIs de Margem, CAC e Rentabilidade por Cliente

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4 min read
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