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The CTV Ad Portfolio Cheat Sheet Every Video Ad Ops Engineer Needs

The CTV Ad Portfolio Cheat Sheet Every Video Ad Ops Engineer Needs

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4 min read
GPP Explained: How Privacy Strings on the Bid and Tag Gate Creatives

GPP Explained: How Privacy Strings on the Bid and Tag Gate Creatives

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5 min read
OpenRTB loss reason 206 changed from an app bundle exclusion to a store ID exclusion.

OpenRTB loss reason 206 changed from an app bundle exclusion to a store ID exclusion.

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3 min read
10 Curated PMP Mistakes That Drop Paid Filters and Kill Fill

10 Curated PMP Mistakes That Drop Paid Filters and Kill Fill

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4 min read
The OpenRTB Native Assets Cheat Sheet Every In-App Bid Ops Engineer Needs

The OpenRTB Native Assets Cheat Sheet Every In-App Bid Ops Engineer Needs

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4 min read
adagents.json vs ads.txt and schain: Four Files, Two Supply-Chain Questions

adagents.json vs ads.txt and schain: Four Files, Two Supply-Chain Questions

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5 min read
ADJUST_DEAL_FLOOR on /imp/imp-1 Parses. ARTF Still Needs /imp/{id}/pmp/deals/{deal id}.

ADJUST_DEAL_FLOOR on /imp/imp-1 Parses. ARTF Still Needs /imp/{id}/pmp/deals/{deal id}.

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4 min read
OpenProposal Ranks Briefs. The OpenRTB Bid Request Has No Proposal Handle.

OpenProposal Ranks Briefs. The OpenRTB Bid Request Has No Proposal Handle.

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4 min read
2.2 cat Codes With Omitted cattax Validate. OpenRTB Defaults to Taxonomy 1.0.

2.2 cat Codes With Omitted cattax Validate. OpenRTB Defaults to Taxonomy 1.0.

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4 min read
Curated Deals Still Look Like Plain PMP Lines. OpenRTB Has No Curation Field.

Curated Deals Still Look Like Plain PMP Lines. OpenRTB Has No Curation Field.

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5 min read
playbackmethod: [1, 2] Validates as JSON. RMT Sound State Needs One Answer.

playbackmethod: [1, 2] Validates as JSON. RMT Sound State Needs One Answer.

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4 min read
RMT Explained: How IAB Redefining Media Types Classifies OpenRTB Impressions

RMT Explained: How IAB Redefining Media Types Classifies OpenRTB Impressions

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6 min read
Publisher-Stage ARTF With bid_response on the Envelope Stages the Agent Wrong

Publisher-Stage ARTF With bid_response on the Envelope Stages the Agent Wrong

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4 min read
adagents.json does not audit schain. Those two trust files do not talk.

adagents.json does not audit schain. Those two trust files do not talk.

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2 min read
imp.native.request is a JSON string, not a nested object.

imp.native.request is a JSON string, not a nested object.

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2 min read
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